Events are all about the experience, and the venue you choose can guarantee your event stands out from the others. Conference centers, exhibition halls, hotel ballrooms and similar facilities, while popular in choice, don’t create a lasting impression on attendees. Unique event venues such as a brewery, art museum, movie theater, golf club or sports facility can inspire and invigorate guests after a day trapped in the office or m
Hosting a chain of small events across multiple, strategic sites is a great way to extend your event’s brand, create deeper connections in local communities, and expand into new markets. Imagine your attendees catching the keynote address at a brewery in the morning, attend breakout sessions in the open air tents covering the parking lot next door, spend the afternoon on the golf course and wrap up the evening networking at a cocktail party on a rooftop a few blocks away. Who needs a convention center?
“Nontraditional venues help deepen you attendee’s connection with the event, or the emotion you are trying to evoke,” says Kristina Skinner of Peerspace. “The right space can bring everyone together or break them into close-knit groups. It can elevate the event or help people feel at home.”