How Do You Describe Purgatory Golf Club?

By: Tenna Merchent on January 10th, 2013
The driving range at dawn

Sunrise over the driving range


When you describe Purgatory Golf Club to a golfing buddy what do you say?

  • Award winning
  • Long
  • Best course in the Midwest
  • Challenging
  • My favorite course
  • In the middle of nowhere
  • Beautiful
  • Expensive
  • Classic risk verses reward

We’re asking for a couple of reasons.

  • We’re writing books, newsletters, blog posts, creating videos, working on advertising…
  • We’re always working on our message, & our brand
  • We’re debating adding a tag line, you know those short sentences like Nike’s “Just do it.”
  • We want our communications to resonate with you, the golfer. We could drone on all day about pea gravel, and sod, but that probably isn’t what you think about when you dream of golf.

I intentionally included descriptive terms that an advertising agency wouldn’t recommend, to spur your thoughts and free your mind to think beyond what you think we want to hear. The people who read this blog, tend to be our friends, and therefore are nice to us and concerned for our feelings. We appreciate that kindness. At the same time, today, we’re asking you to tell us what you really say when you talk about PurgatoryGC.

So in that spirit, how do you describe Purgatory Golf Club?

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