Networking at a Golf Outing for a Non-Profit

By: Aaron Konold on June 21st, 2018

Forming a relationship, even a business relationship, takes time.  Loyalty goes a long way toward maintaining trust and communication with potential donors or volunteers and is an essential ingredient in the recipe for fundraising success.  Networking serves a vital purpose in the promotion and growth of your charity. You should use your time at the golf course to develop connections, and thank your current donors.  A chance to speak with donors, colleagues, and beneficiaries within your community, in a beautiful golf course atmosphere.

I recommend that the host of the Charity Golf Outing does not play in the event.  Once play has started, the host can take a cart around the course and see each golfing group, providing an excellent opportunity to spend quality time and build better relationships with current donors.  Your guests will appreciate that the boss took time out of their day to thank them for their involvement.  Other members of the staff can ride along with the beverage cart or set-up on a hole.  These small meet and greet scenarios allow the staff members to build or increase their levels of relationships with the donors. Both of these provide time to be a gracious host.

Most golf courses (including Purgatory) will give you additional rounds of golf that you can use for a preview before your outing or at your convenience after the event; this is a great time to spend getting face time with large donors.

Remember that more often than not, people make investments in people.  The more involvement guests have with your organization’s events, the more they will support your cause.

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