As I think about this year’s advertising I ask myself “How do I share the magic of sunrise at Purgatory Golf Club?”
In the morning you can hear the crickets and the birds. There is often mist or fog on the ground or the lakes. The grass glimmers with dew, the maintenance crew is manicuring the putting greens, bunkers, and fairways. The air smells fresh and moist. It’s cool so you’re dressed in layers. You hear the occasional gas powered maintenance vehicle in the distance. The sprinklers are running over a green.
At that moment in time, there is no place else on earth you’d rather be.
You might ask yourself, “Well isn’t that the case at any golf course?” The answer is no. Purgatory is in the middle of nowhere. You have to work to get here. So it is quiet. Purgatory is long, so when you’re out on the golf course, the golf course is all you see. Purgatory is challenging, so there are bunkers, tall grass, and hills everywhere. It is striking, breath taking, and unusual.
Now, I can’t wait for spring, and one of those mornings.